Saturday, 23 October 2010

Choosing the font and colour scheme

When considering the colour scheme I need to look back at one of my earlier posts - Target Audience, we established that my target audience would be professional, young and business like therefore my scheme must reflect this.  I feel that the background would be best suited to a monochrome colour either black or white because this will look modern also because I have not identified a specific sex this would be neutral.
I would have liked to have used the font helvetica throughout my website because it is so important in graphic design but because it is not availble on all computers I have decided to go for Arial, this is similar to helvetica and will give my website the same 'design feel'

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