One of the most important things that you can do when setting up an online portfolio is to identify the appropriate target audience to market your product to, not everybody will be interested in hearing what you have to say and it is crucial to make sure that your message is being seen and heard by the people most likely to use your services. By targeting your message you are more likely to maximise the return on your efforts “ It’s almost like your trying to sell the best steak in the world, to a vegetarian, no matter what you do or say, they ain’t buying”. More often than not the number one reason people don’t buy into your idea is because you are talking to the wrong person.
I will establish my target audience by considering different demographics these consist of:
Physical types: gender, age and health
Cultural types: economic status, employment, education level, social group and language.
By looking at the demographics I have decided that my target audience should be new businesses, professional, aged 25-40 and living in the North West.
What does my target audience mean for my online portfolio?
It means I need to consider things like the logo, layout, colours, font and the type of images I use, for example pink is often associated with being girly and feminine and a young male may find it difficult to relate when using this colour scheme.
No comments:
Post a Comment